Pharmaceutical marketing return‐on‐investment: a European perspective

Michel Rod, Nicholas J. Ashill, Janet Carruthers
  • International Journal of Pharmaceutical and Healthcare Marketing, July 2007, Emerald
  • DOI: 10.1108/17506120710763013

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http://dx.doi.org/10.1108/17506120710763013

The following have contributed to this page: Michel Rod and Professor Nicholas Ashill