Internet shopping acceptance

  • Examining the influence of intrinsic versus extrinsic motivations
  • Norazah Mohd Suki, T. Ramayah, Norbayah Mohd Suki
  • Direct Marketing An International Journal, June 2008, Emerald
  • DOI: 10.1108/17505930810881752

What is it about?

The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI) with students' buying intentions.

Why is it important?

The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI) with students' buying intentions. The survey showed that PU, product search, search process, CA, FI, and online experience have a significant impact on online shopping, while the other two variables (i.e. CA and FI) do not have an impact on online shopping.

Perspectives

Professor Dr Norazah Mohd Suki
Universiti Utara Malaysia

The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI) with students' buying intentions. The survey showed that PU, product search, search process, CA, FI, and online experience have a significant impact on online shopping, while the other two variables (i.e. CA and FI) do not have an impact on online shopping.

Read Publication

http://dx.doi.org/10.1108/17505930810881752

The following have contributed to this page: Professor Ramayah T., Professor Dr Norazah Mohd Suki, and Assoc. Prof. Dr. Norbayah Mohd Suki