Management Branding (MB): Performance Improvement through Contextual Managerial Behavior Development

What is it about?

The purpose of Management Branding is to improve business strategies approach by performance improvement through contextual managerial behavior development. Management Branding is the result of deep analysis and observation taken in many multinational companies, especially in the automotive industry.

Featured Image

Why is it important?

Management Branding is the answer for the harrowing questions like: ”What is wrong with our implementation of Lean Principles?”. I have used various methods of scientific research (definition and checking of assumptions, field research, laboratory research, questionnaires and interviews). Often partial failure of key performance indicators derives from the managers’ behavior. Often managers are frustrated at the end of the assessment period because of total or partial failure of key performance indicators. Often managers seek too old solutions, valid in the past but inappropriate for current decision challenges. Too often managers rely on past experience for today necessary decisions and till making decisions based on preconceived ideas is no more than one step.

Perspectives