Region‐based business strategies: a Portuguese case study

José Cadima Ribeiro, José Freitas Santos
  • EuroMed Journal of Business, September 2008, Emerald
  • DOI: 10.1108/14502190810906464

This article aims to investigate the effect of local environment on the success of two SMEs.

What is it about?

Producing and selling regional products Embedded historical tradition Geographic, cultural and social specificity Region-based business strategies

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The following have contributed to this page: Professor José Freitas Santos and Professor José Cadima Ribeiro