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How COB and COM influence consumer based brand equity How product involvement can impact relationships of COB and COM and CBBE High and low product involvement different effect
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This page is a summary of: Creating consumer‐based brand equity for young Iranian consumers via country of origin sub‐components effects, Asia Pacific Journal of Marketing and Logistics, June 2012, Emerald,
DOI: 10.1108/13555851211237885.
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