Investigating directionality for a media consumption construct

Bradley Wilson, Andrea Vocino, Stewart Adam, Jason Stella
  • Asia Pacific Journal of Marketing and Logistics, January 2011, Emerald
  • DOI: 10.1108/13555851111099970

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http://dx.doi.org/10.1108/13555851111099970

The following have contributed to this page: Andrea Vocino and Dr Bradley James Wilson