What is it about?
This article provides leaders and communicators with a clear structure for dissecting and crafting effective narratives.
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Why is it important?
By understanding narratives, they can deliver more clear and evocative messages that compel change and deliver powerful results.
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This page is a summary of: Using stories for advantage: the art and process of narrative, Strategy & Leadership, December 2011, Emerald,
DOI: 10.1108/10878571211191666.
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