Systematic review on B2B branding: research issues and avenues for future research

Joona Keränen, Kalle A. Piirainen, Risto T. Salminen
  • Journal of Product & Brand Management, September 2012, Emerald
  • DOI: 10.1108/10610421211264892

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http://dx.doi.org/10.1108/10610421211264892

The following have contributed to this page: Joona Keränen and Dr Kalle A. Piirainen