Do me‐too brands price lower than the feature pioneer?

Ian Clark S. Sinapuelas, William T. Robinson
  • Journal of Product & Brand Management, August 2012, Emerald
  • DOI: 10.1108/10610421211253641

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http://dx.doi.org/10.1108/10610421211253641

The following have contributed to this page: Dr Ian Clark S Sinapuelas