Do line extensions influence parent brand equity? An investigation of supermarket packaged goods

Ian Clark Sinapuelas, Sanjay Ram Sisodiya
  • Journal of Product & Brand Management, March 2010, Emerald
  • DOI: 10.1108/10610421011018356

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/10610421011018356

The following have contributed to this page: Dr Ian Clark S Sinapuelas