The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research

  • Alexander E. Reppel, Isabelle Szmigin, Thorsten Gruber
  • Journal of Product & Brand Management, June 2006, Emerald
  • DOI: 10.1108/10610420610679601

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http://dx.doi.org/10.1108/10610420610679601

The following have contributed to this page: Thorsten Gruber