Understanding consumer intention with respect to purchase and use of pirated software

  • Norazah Mohd Suki, T. Ramayah, Norbayah Mohd Suki
  • Information Management & Computer Security, July 2011, Emerald
  • DOI: 10.1108/09685221111153564

What is it about?

The purpose of this paper is to study factors that influence consumers' intention to purchase and use of pirated software.

Why is it important?

The study highlights factors that influence consumers' intention towards software piracy, which has not been widely studied especially in Malaysia. The results indicated that a significant and positive relationship exists between reciprocal fairness, procedural fairness, subjective norm, attitude, and consumers' intention towards software piracy.

Perspectives

Professor Dr Norazah Mohd Suki
Universiti Utara Malaysia

The study highlights factors that influence consumers' intention towards software piracy, which has not been widely studied especially in Malaysia. The results indicated that a significant and positive relationship exists between reciprocal fairness, procedural fairness, subjective norm, attitude, and consumers' intention towards software piracy.

Read Publication

http://dx.doi.org/10.1108/09685221111153564

The following have contributed to this page: Professor Ramayah T., Professor Dr Norazah Mohd Suki, and Assoc. Prof. Dr. Norbayah Mohd Suki