What is it about?
The purpose of this paper is to study factors that influence consumers' intention to purchase and use of pirated software.
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Why is it important?
The study highlights factors that influence consumers' intention towards software piracy, which has not been widely studied especially in Malaysia. The results indicated that a significant and positive relationship exists between reciprocal fairness, procedural fairness, subjective norm, attitude, and consumers' intention towards software piracy.
Perspectives
The study highlights factors that influence consumers' intention towards software piracy, which has not been widely studied especially in Malaysia. The results indicated that a significant and positive relationship exists between reciprocal fairness, procedural fairness, subjective norm, attitude, and consumers' intention towards software piracy.
Professor Dr Norazah Mohd Suki
Universiti Utara Malaysia
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This page is a summary of: Understanding consumer intention with respect to purchase and use of pirated software, Information Management & Computer Security, July 2011, Emerald,
DOI: 10.1108/09685221111153564.
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