How do franchisor policies and industry attractiveness impact franchise timing?

Seng‐Su Tsang, Carol A. Finnegan
  • International Journal of Retail & Distribution Management, March 2013, Emerald
  • DOI: 10.1108/09590551311304329

Factors influencing franchise timing

What is it about?

The study looks at factors that influence the timing of the first franchised outlet.

Why is it important?

2014 Highly Commended Paper winner for International Journal of Retail & Distribution Management

Read Publication

http://dx.doi.org/10.1108/09590551311304329

The following have contributed to this page: Carol Finnegan