What is it about?
The study looks at factors that influence the timing of the first franchised outlet.
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Why is it important?
2014 Highly Commended Paper winner for International Journal of Retail & Distribution Management
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This page is a summary of: How do franchisor policies and industry attractiveness impact franchise timing?, International Journal of Retail & Distribution Management, February 2013, Emerald,
DOI: 10.1108/09590551311304329.
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