The role of arousal congruency in influencing consumers' satisfaction evaluations and in‐store behaviors

  • Jochen Wirtz, Anna S. Mattila, Rachel L.P. Tan
  • International Journal of Service Industry Management, March 2007, Emerald
  • DOI: 10.1108/09564230710732876

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http://dx.doi.org/10.1108/09564230710732876

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