The impact of knowledge types on the consumer search process

  • An investigation in the context of credence services
  • Anna S. Mattila, Jochen Wirtz
  • International Journal of Service Industry Management, August 2002, Emerald
  • DOI: 10.1108/09564230210431947

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http://dx.doi.org/10.1108/09564230210431947

The following have contributed to this page: Jochen Wirtz