Should a firm with a reputation for outstanding service quality offer a service guarantee?

  • Jochen Wirtz, Doreen Kum, Khai Sheang Lee
  • Journal of Services Marketing, November 2000, Emerald
  • DOI: 10.1108/08876040010347615

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Jochen Wirtz