The influence of product features on brand switching: the case of magnetic resonance imaging equipment

Sam O. Al‐Kwifi, Rod B. McNaughton
  • Journal of Business and Industrial Marketing, July 2013, Emerald
  • DOI: 10.1108/08858621311330263

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http://dx.doi.org/10.1108/08858621311330263

The following have contributed to this page: Sam AL-KWIFI and Professor Rod B McNaughton