The differential impact of brand equity on B2B co‐branding

Stavros P. Kalafatis, Natalia Remizova, Debra Riley, Jaywant Singh
  • Journal of Business and Industrial Marketing, October 2012, Emerald
  • DOI: 10.1108/08858621211273574

industrial marketing management

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The following have contributed to this page: Dr Jaywant Singh