What is it about?
The purpose of this paper is to explore the link between selected market orientation dimensions, HRM, and innovation, and their impact on organizational performance before and during the current economic crisis in Slovenia. This paper explores market orientation, HRM, innovation, and performance-related dimensions in a B2B relationship marketing context based on the results of an extensive longitudinal cross-sectional company-employee study conducted in Slovenia.
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Why is it important?
The data for the analysis are drawn from a longitudinal cross-sectional study of the 101 best Slovenian employers between 2008 and 2009. Altogether, over 15,000 respondents and more than 170 companies took part in the study, making it the largest of its kind in Slovenia and southeast Europe. The results show that customer expectations regarding trust and long-term performance have a positive impact on HRM practices within a firm, that HRM positively impacts organizational performance, and that i
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This page is a summary of: Managing in a time of crisis: marketing, HRM and innovation, Journal of Business and Industrial Marketing, July 2012, Emerald,
DOI: 10.1108/08858621211251442.
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Resources
ORGANIZATIONAL CHANGE AND CORPORATE SUSTAINABILITY IN AN ECONOMIC CRISIS
The purpose of this paper is to analyze the impact of the quality of selected organization-to-employee human resources management (HRM) relationship dimensions and marketing performance measures on organizational change in terms of an organization’s ability to change selected organizational processes, by employing a positivistic approach to the study of organizational change. This is analyzed on the data set from the Golden Thread Survey research project based on an elaborative Balanced Scoreca
Trust and management-to-employee communication in Slovenian companies: some evidence from the current economic crisis
This paper analyzes the importance of trust and management-to-employee communication among top Slovenian employers from the Golden Thread Survey. The paper analyzes the changes and impact of the deteriorating external economic situation on (a) company-employee relational trust, and on the (b) perceived importance of “trust and long-term relationships with the company in the eyes of the customer” by respondent managers. Furthermore, our analysis also looks at the impact of management-to-employee.
RELATIONSHIP ORIENTATATION OF SLOVENIAN FIRMS IN AN ECONOMIC CRISIS
The paper builds on a cross-sectional longitudinal study of 101 best Slovenian employers (firms) in a three-year period between 2008 and 2010, where we are working on an unbalanced partial panel. It employs both regression and power analysis (Cohen’s d effect size statistic). The paper analyzes the impact of internal and external relationship and marketing orientation, business innovation and HRM performance indicators on firm performance (added value per employee) in an economic crisis context.
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