Supplier strategies to increase customer purchases over the duration of customer‐supplier relationships

Robert C. Fink, William L. James, Kenneth J. Hatten, Lynn Bakstran
  • Journal of Business and Industrial Marketing, October 2008, Emerald
  • DOI: 10.1108/08858620810913344

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http://dx.doi.org/10.1108/08858620810913344

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