Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applications

Fay Cobb Payton, Debra Zahay
  • Journal of Business and Industrial Marketing, June 2005, Emerald
  • DOI: 10.1108/08858620510603918

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http://dx.doi.org/10.1108/08858620510603918

The following have contributed to this page: Professor of Marketing Debra Zahay and Fay Cobb Payton