Promotional strategies for information products and services

  • Aligning with the serious and entertainment facets of information consumers' lives
  • Ina Fourie, Liezl Ball
  • Library Hi Tech, November 2012, Emerald
  • DOI: 10.1108/07378831211285130

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http://dx.doi.org/10.1108/07378831211285130

The following have contributed to this page: Ina Fourie