The acceptance and diffusion of new consumer durables: differences between first and last adopters

  • Eva Martinez, Yolanda Polo, Carlos Flavián
  • Journal of Consumer Marketing, August 1998, Emerald
  • DOI: 10.1108/07363769810225975

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http://dx.doi.org/10.1108/07363769810225975

The following have contributed to this page: Professor Carlos Flavian