What is it about?

A quantitative study to examine how Chinese adolescent girls perceive about female gender roles and identities. Respondents were segmented into four groups named as conformists, aggressive pursuers, image protectors, and single-handers.

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Why is it important?

Shanghai adolescents girls on the whole are active agents. They are keen to realise their dreams and potentials.

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This page is a summary of: How Chinese adolescent girls perceive gender roles: a psychographic study, Journal of Consumer Marketing, January 2013, Emerald,
DOI: 10.1108/07363761311290830.
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