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This page is a summary of: Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale20121Edited by Markus Ståhlberg and Ville Maila. Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale. London, England: Kogan Page 2010. 244 pp. £29.95 Publ..., Journal of Consumer Marketing, January 2012, Emerald,
DOI: 10.1108/07363761211193064.
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