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This page is a summary of: Retailing in the Twenty‐first Century: Current and Future Trends20113Manfred Krafft and Murali Mantrala. Retailing in the Twenty‐first Century: Current and Future Trends. 2nd edition: Springer 2010. 462 pp. Available at: www.springer.com/business+%26+m..., Journal of Consumer Marketing, November 2011, Emerald,
DOI: 10.1108/07363761111181563.
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