Considers creative organisations and their relationships with those whom consume their output

What is it about?

This research uncovers issues of relevance to owners and managers relating to social control and creative: leadership; motivation; evaluation; feedback; risk; trust; role ambiguity and organisational boundary structures.

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Why is it important?

The paper encapsulates many key issues that need to be taken into account due to the nature of the interface between creative employees and consumers. In so doing it outlines how many of these issues may interrelate, whilst providing a number of managerial implications and useful avenues for future empirical research.