Segmentation and brand positioning for Islamic financial services

Rusnah Muhamad, T.C. Melewar, Sharifah Faridah Syed Alwi
  • European Journal of Marketing, July 2012, Emerald
  • DOI: 10.1108/03090561211230061

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http://dx.doi.org/10.1108/03090561211230061

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