Sponsorship congruence and brand image

David M. Woisetschläger, Manuel Michaelis
  • European Journal of Marketing, March 2012, Emerald
  • DOI: 10.1108/03090561211202585

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http://dx.doi.org/10.1108/03090561211202585

The following have contributed to this page: Professor David M Woisetschläger