How does visual merchandising affect consumer affective response?

  • An intimate apparel experience
  • Derry Law, Christina Wong, Joanne Yip
  • European Journal of Marketing, February 2012, Emerald
  • DOI: 10.1108/03090561211189266

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http://dx.doi.org/10.1108/03090561211189266

The following have contributed to this page: Dr Joanne Yip