Provides an overview of key intertwining concepts in relation to employee ethical concerns for CSR

What is it about?

The commentary considers the nexus between corporate marketing, ethical corporate marketing, ethical corporate identity, and corporate social responsibility. It takes an explicit internal organisational perspective. It also aims to identify future research avenues.

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Why is it important?

The commentary explains the relevance of various interlinking concepts with a discussion based on a review of past and current research. While highlighting the need for a fundamental reappraisal of marketing at the organisational level, it outlines potential problems and pitfalls with internal organisational ethical alignment, between employees and their organisation's ethical corporate identity.