Marketing strategy and customer involvement in product development

Mons Freng Svendsen, Sven A. Haugland, Kjell Grønhaug, Trond Hammervoll
  • European Journal of Marketing, April 2011, Emerald
  • DOI: 10.1108/03090561111111316

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http://dx.doi.org/10.1108/03090561111111316

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