What is it about?

Shareholder value is a common concept. Regardless of the organization, it is driven by increasing revenue, increasing margin, and efficient use of resources. Strategy is unique to each organization -- it's how an organization differentiates itself from others. A corporate initiative must do both: contribute to shareholder value while enabling the achievement of its strategic vision. The article describes a systematic approach for linking initiatives to both strategy and value.

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Why is it important?

The approach described will be of interest to strategists needing to clarify corporate strategy by showing explicitly which paths to value are being taken -- and which ones are not being taken. It will be of interest to board members, executives or managers who need to justify, or understand the significance, of a proposed corporate initiative. And it will be of particular interest to technology executives needing to formulate IT strategies with a direct line of sight to corporate goals.

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This page is a summary of: Linking strategy to value, Journal of Business Strategy, July 2012, Emerald,
DOI: 10.1108/02756661211242708.
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