What is it about?

A practical strategy development program can help enterprises understand their competitive position, chart a short and mid-term path, set priorities for allocating resources, and resolve critical implementation issues – but few invest in the process with any consistency, or efficacy. This article proposes a straightforward approach to strategy that converts an uneven or nonexistent process into a powerful and galvanizing management weapon that can help propel them forward to growth and profitability.

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Why is it important?

Strategic planning can be a practical and useful tool to better understand competitive position, secure consensus, and chart a path towards enhanced performance. This article delineates key information, process steps, pitfalls to avoid, and best practice guidelines for implementing a streamlined and practical strategy development program.

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This page is a summary of: Practical strategy development: a wise investment for middle market businesses, Journal of Business Strategy, March 2006, Emerald,
DOI: 10.1108/02756660610650028.
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