What is it about?
a quality framework relating the voice of customers to strategies for competitive positioning
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Why is it important?
thorough examination of related procedures
Perspectives
readers could benefit by our detailed presentation of the related steps for the application of QFD approach
Dr Andreas Andronikidis
University of Macedonia
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This page is a summary of: An integrated framework to improve quality and competitive positioning within the financial services context, The International Journal of Bank Marketing, October 2012, Emerald,
DOI: 10.1108/02652321211274282.
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