What is it about?
User's Informational-Based Readiness (UIBR) for investigating the acceptance innovations is new approach - The UIBR construct involves four dimensions that it is proposed influence the potential adopters' intention to adopt Innovation. It is a tool to evaluate the performance and marketing strategy of firms, and also to evaluate to what extent consumers are ready to accept the products or the services introduced.
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Why is it important?
Previous studies that sought innovation adoption give much concern to the the psychological determinant of innovation acceptance. None of those studies that sought innovation adoption gave much concern to the UIBR.
Perspectives
I have a big hope to pave the way for the new approach for understanding the innovations acceptance in the current digital era
Associate Professor Dr. Ali Hussein Zolait
University of Bahrain
Read the Original
This page is a summary of: The effect of User's Informational‐Based Readiness on innovation acceptance, The International Journal of Bank Marketing, January 2009, Emerald,
DOI: 10.1108/02652320910928236.
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