Using new social media and Web 2.0 technologies

What is it about?

The purpose of this paper is to examine the role of social and digital media in the business school and particularly to examine how such innovative technological processes can be leveraged to enhance teaching instruction and enrich learning about practice and research. The paper notes the resistance to the adoption of new technology both by business school professors and deans.

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Why is it important?

Despite the pioneering efforts of the Open University in modelling distance and blended learning, adoption of such models in the business school context has been quite slow. These technologies are used more frequently as support mechanisms for “face-to-face” learning in order to enrich the quality of conventional professorial instructional approaches. In many business schools “face-to-face” learning is perceived to be of much higher quality than on-line learning approaches.