What is it about?

You have been asked to sign off on a one million pound investment. There is a 90% chance that the investment will fail and most likely, zero return. Would you sign off? Amazingly, the answer to this question is almost always, “Yes.”

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Why is it important?

Implementation of strategy is a highly risky venture and not enough attention is paid to the risk exposure.

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This page is a summary of: One million pound investment and 90 percent chance of failure – would you sign off?, Strategic Direction, January 2007, Emerald,
DOI: 10.1108/02580540710724401.
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