Market creation: the epitome of entrepreneurial marketing practices

  • Johan Gaddefors, Alistair R. Anderson
  • Journal of Research in Marketing and Entrepreneurship, October 2009, Emerald
  • DOI: 10.1108/01443571010996217

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http://dx.doi.org/10.1108/01443571010996217

The following have contributed to this page: Distinguished Professor Alistair Anderson