What is it about?
Library Marketing for a college library.
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Why is it important?
Create a common message that families will hear over and over again and they will hear it. Libraries can participate in campus wide recruitment and retention efforts.
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This page is a summary of: Recruiting parents, retaining families, Reference Services Review, June 2013, Emerald,
DOI: 10.1108/00907321311326200.
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