Which platform do our users prefer: website or mobile app?

What is it about?

After being implemented for two years, HKBUtube (the official video streaming site developed by Hong Kong Baptist University Library) has become a popular source of videos for the university. This video site also begins to draw the attention of the community. When more libraries are starting to respond to the demand for mobile service, the HKBU Library decided not to remain aloof. Before committing itself to the provision of an additional platform, the Library carried out a proof of concept to investigate the likelihood of library users watching videos via a mobile app when the web counterpart was available. This paper aims to investigate this issue.

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