Literature review on product diversification
What is it about?
The purpose of this study is to gain new insight into the true nature of the relationship between product diversiﬁcation and performance, as well as to explore the roles the home country environment and time can play on this relationship.
Why is it important?
This study yields an alternative explanation to the inconsistency in ﬁndings that goes beyond strictly theoretical and methodological reasons. It shows that the arguments related to different views (or models) need to be considered “environment-dependent” and “time-dependent”. It concludes by proposing a framework to guide future research.
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