Four decades of research on product diversification: a literature review

  • Diana Benito‐Osorio, Luis Ángel Guerras‐Martín, José Ángel Zuñiga‐Vicente
  • Management Decision, March 2012, Emerald
  • DOI: 10.1108/00251741211203597

Literature review on product diversification

What is it about?

The purpose of this study is to gain new insight into the true nature of the relationship between product diversification and performance, as well as to explore the roles the home country environment and time can play on this relationship.

Why is it important?

This study yields an alternative explanation to the inconsistency in findings that goes beyond strictly theoretical and methodological reasons. It shows that the arguments related to different views (or models) need to be considered “environment-dependent” and “time-dependent”. It concludes by proposing a framework to guide future research.

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