How Chinese young consumers respond to gendered advertisements

Kara Chan, Yu Leung Ng, Jianqiong Liu
  • Young Consumers Insight and Ideas for Responsible Marketers, November 2014, Emerald
  • DOI: 10.1108/yc-09-2013-00398
The author haven't finished explaining this publicationThe author haven't finished explaining this publication

The following have contributed to this page: Kara Chan

In partnership with: