What is it about?
Use of social media in beauty and wellness industry for marketing purposes.
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Why is it important?
Qualitative study from owner's perspective gives detailed information regarding use of social media in Indian beauty and wellness industry
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This page is a summary of: Social media usage in Indian beauty and wellness industry: a qualitative study, The TQM Journal, June 2020, Emerald, DOI: 10.1108/tqm-09-2019-0216.
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