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A new format of European football, backed by the top clubs and officials of European football faces an imminent collapse within 48 hours of announcement. What were the reasons of failure of the 'new product'? How could the founders have designed a successful new product
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This page is a summary of: European Super League: designing “new” football, The CASE Journal, March 2023, Emerald,
DOI: 10.1108/tcj-09-2021-0157.
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