What is it about?
This case deals with a decision that has to be made by a Chief Operating Officer (COO) of a new start-up in a South Asian country - Bangladesh, who is made aware of a mid- level manager who was overheard using derogatory terms while referring to female colleagues.
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Why is it important?
Deals with female employees in a developing economy.
Perspectives
This was a tough paper to write! Much progress was made in this area in the past but the world seems to be going in the opposite direction in many ways.
Rumana Anam
Read the Original
This page is a summary of: Dealing with incivility and setting the tone for the future – a case study about a startup company in Bangladesh, The CASE Journal, February 2026, Emerald,
DOI: 10.1108/tcj-04-2025-0135.
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