What is it about?
The power of digital platforms has fundamentally changed our economy. More and more companies in traditional industries are transforming into platforms to accelerate growth and expand their reach. In this article, we study how a Chinese real estate broker - Lianjia successfully transformed itself into Beike - China’s leading digital platform for housing transactions, and what lessons and inspirations it can offer to other companies contemplating platform transformation.
Photo by Jared Rice on Unsplash
Why is it important?
A growing number of companies in traditional service industries are thinking about how to use platforms to to expand growth opportunities of their businesses. However, a successful platform transformation depends on some critical factors. In this article we have distilled some key lessons learned in Beike’s successful platform transformation: 1) data is central to success in platform transformation; 2) industry knowledge and experience play an important role; 3) the right platform governance is critical in value creation; 4) harness the double powers of platform and digital transformation.
Read the Original
This page is a summary of: How the leading Chinese real estate brokerage transformed into a digital platform business, Strategy & Leadership, December 2021, Emerald, DOI: 10.1108/sl-10-2021-0107.
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