What is it about?
A unique review of value creation's less disruptive path -- blue ocean strategy -- between solving an existing industry problem and identifying and solving a brand-new problem or creating a brand new opportunity outside industry boundaries
Featured Image
Read the Original
This page is a summary of: Three avenues of innovation for new market creation and growth, Planning Review, August 2023, Emerald,
DOI: 10.1108/sl-07-2023-0071.
You can read the full text:
Contributors
Be the first to contribute to this page